Chester T. Dean 
Toyota announced this Thursday (23), in partnership with Kinto Brasil and Mitsui Brasil, the launch of a new service in the country: the Kinto One Personal, commonly called the subscription car.
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Roger Armellini, Director of Mobility and Business Transformation at Toyota in Latin America and the Caribbean, listed the main draws of the assembler’s novelty for Brazilian customers compared to existing services, the Kinto Share (rental period short, via the app) and Kinto One Fleet (corporate fleet management).
“Toyota now brings the quality and reliability of Toyota cars to consumers and becomes the automaker with the largest portfolio focused on mobility. All with flexibility, competitive pricing and assistance from Toyota dealers.
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- Do you have a subscription car? See options available in Brazil
According to Armellini, Kinto Share already has 59 operational dealers in 12 states in Brazil, and the plan is to include more than 45 until the end of 843. Regarding the available fleet, the director explained that it will be extended and will include hybrid vehicles. of the line: “Kinto’s current fleet, even without the Kinto One Personal, is around 3.64 cars. There is already a queue of 4. Kinto cars One Fleet. New personal orders will also join this fleet.
How it works?
The Kinto One Personal will offer customers 24-month contracts, with all services included, such as insurance, preventive maintenance at Toyota dealerships and a spare car. The mobility director stressed during the press conference that all those who sign the plans will have the right to use the Kinto Share platform.
Concretely, this means that even if the Kinto One contracts Personal whether it is for the daily use of a Yaris, it can, free of charge, benefit from certain daily rates of any other vehicle available on the Kinto Share platform: “It can take a Corolla or a Hilux for travel or for leisure. Everything is already included in the subscription.
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The daily rate for cars on the Kinto Share platform, however, varies depending on the subscription to the One Personal service, and can reach up to 24 days per contract year. In the case of renting a Toyota Yaris, for example, with 1,024 kilometers subscribed and two Kinto Share rates, the value is BRL 2,338.50. If the option is 50 per day on the Share platform, the value rises to R $ 2,843.59 per month. “The idea is to offer flexibility in a competitive way to our customers”, summarizes Armellini.
Toyota will make available to customers subscribed to the service an application through which it will be possible to monitor, thanks to the car’s telemetry system, how many kilometers have already been driven and how many remain in the monthly plan. If the excess is exceeded, the excess will be invoiced at the end of the contract or in intermediate installments, depending on the customer’s choice. Ah, it is worth mentioning that if the customer is fined, Toyota will even pay the infraction, but the amount spent will be charged later to the offending driver.
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