Chester T. Dean 
Snows Motor Group has announced the launch of its Snows Direct online rental platform, which complements its existing online purchase and maintenance platforms.
Snows Direct, which was created in partnership with Wessex Fleet Solutions, allows customers to search for their next car, accept the finance and maintenance package and add GAP and Smart Protect insurance from a computer laptop, tablet or mobile in one online location.
AM100 Group said customers can pay an initial one-month lease to have a new car delivered in just four weeks, subject to vehicle availability and subject to a cooling-off period.
Richard Betts, Chief Business Officer at Snows Group, said: “Snows’ digital offering has grown significantly since the start of the pandemic.
“Our ‘Click & Go’ platform has delivered skyrocketing sales results in used car sales during the second lockdown. And this success has been reinforced by the £99 deposit campaign, which we initially launched in August 2019.
“When it comes to leasing, the UK is one of the largest markets in the world and we are already seeing personal new car leasing continue to grow strongly in 2022.
“Many leasing customers, especially those coming out of company car programs, want the ability to compare manufacturers, lease with flexible terms and deposits, and know they have purchase security. But they don’t want to physically go to a showroom to get it.
“Snows Direct offers everything they want, along with the ease and fluidity of an online transaction, making it the perfect new addition to our digital family.”
The automotive group – which will be the subject of an AM dealer profile in 2020 – remains a family business and operates 48 dealerships, representing 19 brands and employing nearly 1,000 people.
