Car dealerships struggle to get to the top of search engine results. However, every dealer should make this a priority, as most car buyers start their search for a new vehicle online. This reduces the number of dealerships they have to visit to find their new car.
Nevertheless, the driver visits several companies in one. Most dealerships today sell new and used vehicles. Additionally, they maintain a service department where drivers can have their car serviced or repaired. Therefore, the dealer must ensure that a person using the search engine knows what they offer and how they can be useful. This is where Search Engine Optimization (SEO) comes in. To learn more about the importance of SEO, check it out here. How can a dealership improve in search engine rankings?
Google Business Profile
According to Realtimecampaign.com, Google Business Profile is one of the best ways to get the attention of the search engine giant. Make sure all information on the business listing is accurate and that the listing falls into the correct categories. Add photos of new and used cars and update them regularly. Don’t overlook video when building this list, either. Finally, search engines pay attention to customer reviews, so always ask happy customers to leave a dealership review.
The Google Business Profile isn’t the only place a review can appear. Ask satisfied customers to leave a review on one or more sites dedicated to the evaluation of vehicles and car dealerships. Monitor these sites and respond to customer reviews, especially those that leave a negative review for the business. Consumers look less at what a person says in a negative review and more at the reseller’s response when deciding whether to do business with the company.
Selection of keywords
Keyword research remains essential in search engine optimization for car dealerships. Long tail keywords are the best way to improve search engine rankings. Choose keywords with high search frequency while considering their competitiveness. However, make sure that all keywords relate directly to the content of the site. If they don’t, search engines will lower the site’s ranking. When you need help choosing keywords, consider a service like Dealer.com.
Check out Dealer Websites: Embracing and Implementing the Change of a Service with 321 Ignition to learn why image optimization is crucial today in driving more traffic to a dealership. For example, Google reports that adding the words “images of” and make and model to a car listing will increase the number of people who click on the result to visit the site. While this doesn’t have to be done with every image uploaded to the site, it does help increase traffic and search engines take notice of it.
Search engines regularly change their algorithms to ensure they continue to meet user needs. Many car dealerships are struggling to keep up with these changes. Work with a third-party provider to improve search engine rankings. This allows the dealership to focus on selling cars and meeting the needs of drivers. Everyone wins when this is the case.
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