Skip to content
Annuaire Voiture

Annuaire Voiture

  • Home
  • Car rental
  • Car repair shop
  • Car service
  • Car dealer
Watch Online
  • Home
  • Car dealer
  • Minnesota car dealership takes on comedian John Oliver’s business challenge
  • Car dealer

Minnesota car dealership takes on comedian John Oliver’s business challenge

Chester T. Dean October 18, 2021 3 min read


“Our phones are exploding,” Zumbrota Ford owner Steve Johnson said Monday morning, Oct. 18, after his new online ad was launched by Oliver, host of the award-winning “Last Week Tonight” on HBO.

Johnson, who has owned Zumbrota Ford for 22 years, is known for his clunky, clunky auto ads that feature him and often his daughter in silly costumes, like pickle costumes.

So how did Johnson end up filming a 90-second “tense domestic psychodrama” about the end of a wedding and an all-wheel-drive minivan written by Oliver and his team?

Segment “Last Week Tonight” (Warning: some languages ​​may not be suitable for all viewers):

“I knew the show a little bit… A few months ago he did on his TV show kind of taunt the car dealers who all did crazy commercials like me, but we’re all a bit similar,” said Johnson.

Johnson explained that there is a national “peer group” of dealerships involved in marketing, which is why so many dealers use the same script for ads.

Oliver showed clips from car dealerships across the country using the same script involving pickle costumes and a doctor’s order to “take it down a notch or our hearts will explode.” Johnson had previously run the pickle ads and brought them back in September in preparation for the Oliver ad launch.

“What does a pickle have to do with selling cars?” I don’t know, but it gets people’s attention and it rhymes with a nickel, ”Johnson said.

At the end of his show in June, Oliver issued a challenge to the dealers. He offered a free ad script for a car, but the dealership would have to agree to run the TV ad unchanged. In addition, they should agree to the condition before even reading the script.

“We raised our hands. I think we were chosen, in part, because no one has ever heard of Zumbrota before, ”Johnson said.

The script was for a 90-second commercial, three times the length of Zumbrota Ford’s usual 30-second commercials.

While Oliver’s regular Sunday night show was on hiatus this week, “Last Week Tonight” posted a short report online about the Zumbrota ad.

“It’s like a television commercial for a soap opera. They liked it. We liked it. It was a lark. I don’t know if he will sell cars, ”Johnson said with a laugh on Monday.

Instead of the usual cartoonish ad with a lot of screaming, Oliver’s play highlights a couple talking about divorce and how their new all-wheel-drive Zumbrota Ford van didn’t fit in the garage.

Longtime Zumbrota Ford employees – sales manager Jared Maes and head of approvals Dorinda Houglum – have volunteered to take on the role of the struggling couple.

It ends with Steve Johnson in his now familiar pickle costume saying, “Couple therapy. Shump therapy. A new car is what you want.

Oliver gushed out compliments on Johnson’s publicity that went beyond the script.

“We got you in trouble and you did something that really made me feel like my heart was going to explode,” he said at the end of the report.

The ad is expected to air in the Southeast Minnesota market this week.


Related posts:

  1. The online car dealership sends the wrong vehicle, says the consumer. Then it is towed and the fun really begins.
  2. New South Wales Minister Matt Kean files defense in defamation lawsuit against luxury car dealer Bevin Clayton
  3. Coquitlam used car dealership ordered to pay back millions of dollars from investment program – BC News
  4. Auto Dealer Pendragon Says Chip Shortage Is Driving Order Delays, Auto News, ET Auto
Tags: car dealership

Continue Reading

Previous: US Department of Labor Sues Austin Luxury Car Dealer Fires Employee for Raising Concerns About COVID-19
Next: Pasadena man convicted of kidnapping luxury car dealership

Related Stories

Jiuzi Holdings, Inc. Enters into Strategic Cooperation with China’s Leading Car Dealer, Shuke
3 min read
  • Car dealer

Jiuzi Holdings, Inc. Enters into Strategic Cooperation with China’s Leading Car Dealer, Shuke

June 22, 2022
Car dealer to drive ‘Godzilla’ flamethrower Nissan Skyline GT-R at Goodwood
2 min read
  • Car dealer

Car dealer to drive ‘Godzilla’ flamethrower Nissan Skyline GT-R at Goodwood

June 20, 2022
Car dealership hours are key to keeping staff – and customers – happy, experts say
3 min read
  • Car dealer

Car dealership hours are key to keeping staff – and customers – happy, experts say

June 5, 2022

Categories

  • Car dealer
  • Car rental
  • Car repair shop
  • Car service

auto repair car dealership car owners car rentals car service credit card long term managing director rental cars rental companies rental company rental service rent car repair shop united states

Recent Posts

  • Jiuzi Holdings, Inc. Enters into Strategic Cooperation with China’s Leading Car Dealer, Shuke

  • Best Ahmedabad Car Rental Service Provider – Lalubhai Travels

  • Car dealer to drive ‘Godzilla’ flamethrower Nissan Skyline GT-R at Goodwood

  • Rental car shortages continue and hotel managers see mixed demand compared to 2021

  • China car rental launched “618 immediate self-driving special price” business, starting at 228 yuan for popular models

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • January 2019
  • December 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • December 2017
  • November 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • October 2016
  • September 2016
  • July 2016
  • April 2016
  • March 2016
  • February 2016
  • October 2015
  • September 2015
  • August 2015
  • May 2015
  • April 2015
  • March 2015
  • September 2014
  • June 2014
  • May 2014
  • November 2013
  • June 2013
  • May 2013
  • June 2011
  • February 2010
  • December 2008

You may have missed

Jiuzi Holdings, Inc. Enters into Strategic Cooperation with China’s Leading Car Dealer, Shuke
3 min read
  • Car dealer

Jiuzi Holdings, Inc. Enters into Strategic Cooperation with China’s Leading Car Dealer, Shuke

June 22, 2022
Best Ahmedabad Car Rental Service Provider – Lalubhai Travels
7 min read
  • Car rental

Best Ahmedabad Car Rental Service Provider – Lalubhai Travels

June 21, 2022
Car dealer to drive ‘Godzilla’ flamethrower Nissan Skyline GT-R at Goodwood
2 min read
  • Car dealer

Car dealer to drive ‘Godzilla’ flamethrower Nissan Skyline GT-R at Goodwood

June 20, 2022
Rental car shortages continue and hotel managers see mixed demand compared to 2021
3 min read
  • Car rental

Rental car shortages continue and hotel managers see mixed demand compared to 2021

June 17, 2022
  • Privacy Policy
  • Terms and Conditions