No matter what type of business you run, you probably know that using the right marketing strategies is essential for success. If you’re looking for ways to increase foot traffic to your auto repair business, consider some of the marketing tips below.
Create a blog
Today is one of the first things your business needs to do when it comes to marketing efforts. Believe it or not, start a blog and use the right one Automotive SEO will pay off and get you a lot more interest and traffic.
You can start a blog on your own or have a professional run it for you. One of the best parts of having a blog for your repair department is taking pictures of the vehicles that come into your shop and the repairs you make. You can even create a description of what you did to fix them.
Creating posts like this will help you accomplish two things. This will help you rank on Google for specific keywords related to your location and auto repair. This will also allow you to create a small number of people in the area.
Use social media
Instagram, Twitter, Facebook, YouTube, and other social media platforms can also help you grow your business. Once you have created a blog, it is also a good idea to create a page on these social media platforms.
After creating your profile, be sure to share the auto repair articles on your blog. This will help you reach a much larger audience in the area and give you a way to interact with people who might have questions. Social media is the best way to build loyalty with your auto repair business.
Create an electronic newsletter
Create an email account dedicated to your business. Once created, link it to your social media pages and blog. You can get people to sign up to receive emails by offering them something free, like an oil change. Once you have their contact details, you can create weekly or monthly newsletters to send with news, giveaways, etc.
Oil check or change reminder
Make sure you invest in your existing customers by sending them reminders and emailing them when to get their cars checked or oil changed. You can even use some services that will automatically send emails and updates to customers. With it, you can create an email and then a timer to send it at the right time to the right person.
Use online review sites and directories
Be sure to ask your customers to leave a review for your business on a review site or directory. Every positive feedback you receive is invaluable and can help build buzz around your business.
Follow-up with former clients
While online marketing can be extremely effective in increasing your current customer base, you should also focus on traditional marketing efforts. If you have clients who have not been here for a while, be sure to call them and make sure everything is going well. You can also offer a free checkout the next time they visit your store.
Send greeting cards to your customers
The holidays are a great time to bring people together and remind your clients that you are there. Make sure they know that you are open and that you can help yourself with any type of auto repair problem they come across. You can even create a fun greeting card to encourage people to come see you during the season.
As you can see from the information above, there are several ways to get more business to come to your auto repair shop. Be sure to keep in mind the tips and information here, which will help you do this effectively. While there is no magic bullet, combining the right strategies will pay off and help you see a slight increase in business.