Six months into 2021, market data specialist Dataforce looked at where car rental companies are a year after the worst effects of the pandemic. In particular, they examined the situation in Germany, Italy and Spain.
Germany is Europe’s largest country in terms of car rental, recording twice as many new vehicles as number two. In 2020, Germany registered just under 300,000 passenger vehicles, down more than 30% from 2019 due to the pandemic.
Spain and Italy are both subject to greater seasonality due to the tourist flow of the summer months. From 2016 to 2019, for example, the two countries recorded 77.9% and 78.3% of all rental car registrations in the first six months of the year.
Both countries have been particularly affected by the pandemic. In Spain, registrations fell by no less than 59.7% compared to 2019 with 250,000 new vehicles and Italy fell by 50.8% with 175,000 registrations.
Given the seasonality in Spain and Italy, Dataforce believes that the first half of the year is a good indicator of recovery progress. Since the start of the year, Spain has experienced the strongest recovery, up 98.8%, which is equivalent to more than 55,000 additional registrations. An increase is also visible in Italy, although less pronounced, of 21.9%. Germany, which suffered much less in 2020 than its southern European counterparts, recorded growth of 20.2%, underlining that a large part of the car rental market in Germany is the result of engines economy other than tourism.
Dataforce also investigated numbers from tourist hotspots like Sardinia, Sicily and the Canary Islands:
- Italian islands are up 109.8% year-to-date with marked growth in the share of hybrids, PHEVs and BEVs. These results mean that there have been more enrollments in 2021 year-to-date than in the full years of 2019 and 2020.
- The Canary Islands also performed well with an increase of 86.3%. Electrified powertrains also performed well, with three times more PHEVs, 52.5% more hybrids and 68.3% more BEVs.
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