Silvercar, the airport car rental company whose entire fleet is made up of Audi A4 sedans, is set to open next month at O’Hare International Airport, where it will attempt to appropriate a share of a $ 300 million annual market for facility rentals.
The Austin, Texas-based company will debut in Chicago on June 12, he said. The move to Chicago is part of a nationwide rollout by the company, which ultimately hopes to gain 5% of the US airport rental car market and change an industry that “hasn’t innovated. for 30 to 40 years, âaccording to Silvercar. CEO Luc Schneider.
Post-flight transportation is a crowded area in O’Hare, where passengers leaving the airport have a plethora of options for getting to where they want to go: they can arrange a black car service, board the blue line, hail a taxi or call a carpooling company like Uber.
There are also plenty of options from established rental companies, which offer vehicles for less than the $ 59 per day that Silvercar typically charges on weekends and the $ 89 per day it charges during the week. Prices may vary depending on demand.
But Schneider said Silvercar differentiates itself by connecting customers to their Audi via cell phones, eliminating the need to complete paperwork to start driving a rental car after disembarking from a plane.
The company doesn’t try to make additional sales like insurance or GPS devices, and given the fleet, customers always know what type of vehicle they’ll be leaving in.
âYou don’t wait in line,â he said. “You are not getting sold.”
All Audi cars are equipped with Wi-Fi and GPS systems. Silvercar charges customers market gas prices for refueling returned cars with empty tanks, plus a $ 5 fee.
The company will not be relocating to the new car rental facility in O’Hare that city contractors are building. Instead, Silvercar has secured a location in Schiller Park, where customers will collect their cars. A shuttle to the property is convened by mobile phone.
Former chief technology officer at Zipcar, Schneider declined to say how many cars the company will have on-site at O’Hare, citing competition with other operators. Customer demand prompted the company to move to O’Hare, he said.
Last fall, Silvercar raised $ 14 million in a second round of risk financing to fuel its growth. The company was founded in 2012 and will be operational in 10 airports by the end of June.